Clopay’s New Website Has New Look,With Easier Navigation

Homeowners, architects, contractors, and the media use the internet for information and inspiration regarding garage doors. Today, more than ever before, it is critical that websites are attractive, easy to use, mobile optimized, and search engine optimized. That is why Clopay is excited to announce the launch of the new Clopaydoor.com!

Fresh New Look and Easier Navigation

Some of the websites key features are:

  • Fresh New Look
  • Easier to Navigate
  • Mobile Optimized
  • Zoom Feature
  • Buying Guide
  • Inspiration Gallery
  • Service and Support
  • My Idea Book

On the home page for both residential and commercial you will see Clopay’s powerful imagery pushed to each edge of your screen, showcasing their beautiful products and photography. The content of the new Clopaydoor.com has been reorganized for a better experience for the user, whether the user is a first time buyer just starting out their buying process or a customer looking to reference their warranty and maintenance instructions.

A key goal of the new website is to make it fully mobile optimized. Clopay felt that it was extremely important to ensure that the user experience is considered for each type of device. Once you are on the website, you will notice that the new website responds to any phone or tablet that you are using.

 

 

 

 

 

 

 

The Residential Inspiration Gallery. Users can browse by style and material to help inspire them with door ideas to compliment their home styles.

 

 

 

 

 

 

 

 

Below  is the Commerical Image Gallery. Users can browse by building type and material to help guide them to the best door for their application.

 

 

 

 

 

 

 

 

The zoom feature is available on all product pages for residential garage doors, entry doors, and commercial products. To access, click on the main image you have selected in the photo gallery then hover over the photo you wish to zoom-in on. This is a great new feature that will help show the fine details of Clopay’s products.

 

 

 

 

 

 

 

 

 

The My Idea Book is a place where any user can create a simple profile and save product images. They can then refer back to these products as they are making their purchase decision. Just look for the “add to my idea book” button on all product pages.

 

 

 

 

 

 

 

 

 

 

 

The Buying Guide was created with the first time buyer in mind. Many people will only buy a garage door once in their life, and this section is a great place to educate and help the first time buyer. The user will find information about materials, styles- and tools to help choose the door that best compliments their home and style.

 

 

 

 

 

 

 

 

 

 

 

 

The service and support area is designed to help customers before, during, and after their door installation. Here users can reference items like FAQ’s, warranties, installation, and maintenance manuals, etc.

Don’t Ignore Your Garage Door Springs

Many homeowners rarely give the garage in their home a second thought about maintaining the space to avoid unwanted issues with the garage door. I even bet that rarely you give your springs in the garage a second glance.

However, the springs that are included in your garage door system is what makes raising and lowering the garage door possible. If something goes wrong, not only will your door not operate properly, it can increase the possibility of the garage door being a dangerous hazard to you or your family.

A lot of times, homeowners try to replace and repair the springs without the help of someone that is professionally trained to do so. The springs on the garage door are under a lot of pressure, and if installed incorrectly can be extremely harmful to you. This is why we always recommend that our customers allow us to do this type of repair.

Even though we do not recommend replacing the springs yourself, there are things that you can do to help keep them maintained. Keep an eye on your door to ensure that it not only opens and closes smoothly but quietly.  For example, if your springs are making noises while the garage door is in motion we would recommend applying a lubricant such a WD-40 to the spring, in most cases this should work. You can also pull the emergency release cord to see if you can open your garage door manually. If it is difficult doing so, your garage door may be out of balance. The issue will not fix itself and can worsen over time, making the springs work harder than they should.

Let a professional technician at Dixie Door check your garage door springs to make sure they are working properly. Call us at 615-822-3667 to schedule an appointment.

Maintenance Is Key For Extended Life On Garage

Garage doors are easily overlooked as a major appliance inside the home. Not many homeowners think to have their garage door serviced annually. However, doing so can extend the life of your garage door, and ensure safety. A neglected garage door can pose a significant safety risk to your family, especially children.

The noises that you hear should be your first sign that your garage door should be serviced. Lubricating the hinges, roller tracks, rollers, and latches with a penetrating solvent, can keep your garage moving with ease and prevent unwanted broken parts. Replacing the astragal, or weather stripping as some may call it keeps your garage free of debris and unwanted pests. A worn astragal strip also may allow rainwater to seep underneath the garage door, causing valuables to become damaged.

Call us today, 615-822-3667 to come to your residence and we will gladly service your door to help prevent costly repairs.

 

Safe & Secure Tips for Garage Door Owners

If you are the owner of a garage door, it is very important that you consider the following tips regarding maintaining a safe and secure door and operator:

1. It is important to properly perform routine maintenance on your garage door system. To learn more about what to do and what not to do, check out the IDA website.

2. Garage doors with operators feature an emergency release device that can be readily identified – just look for the red cord with a red handle. This device is required by law for the purpose of quick disengagement of the operator. It should never be modified, including the addition of a zip-tie for the purpose of security.

3. Removing the red handle is not recommended and strongly discouraged. The handle is required by UL 325 and federal law. It is there for emergencies such as a child being entrapped under the door.

4. If you wish, frosting your garage door windows (if applicable) will obscure visibility into your garage.

5. By adding a motion-sensing exterior light outside your garage, unwanted guests are less likely to attempt entry into your garage at night.

6. Leaving the remote control to your garage door operator in your automobile can be an invitation to a thief or undesirable person to enter your house; just like leaving the key to your house in plain view.

7. At least annually, contact a professional door dealer to inspect your garage door system. A periodic inspection and maintenance visit by a pro can save you headaches and dollars in the future.

8. Check the surroundings of the roller tracks. Move items that may come in contact with a moving door such as a shovel, broom or lawn edger.

9. Have your garage door monitored by a security system just as you would any other door or window in your home, and/or install a garage door monitoring system to help you remember to close your garage door.

10. A very basic simple tip: remembering to keep your garage door closed can help you protect your home and property. If you must have your garage door open, lock the pass door between the home and the garage.

*Prepared by the International Door Association*

 

 

Goodall: New Community Coming Soon – The Retreat at Fairvue

“New Community Coming Soon–The Retreat at Fairvue (Press Release)

 

Located in the Greensboro Village area, adjacent to Green Lea Boulevard, The Retreat at Fairvue features Cottage Homes designed for those with discriminating taste and a desire for a maintenance free lifestyle.  All Cottage Homes showcase a distinct European design, wider doorways, a zero-step entry, private courtyards, and fully sodded and irrigated lawns.  There are many luxury features offered such as granite countertops, hand scraped hardwood floors, tile in bathrooms, along with many upgraded plumbing and lighting fixtures.  In addition, The Retreat at Fairvue includes Courtyard Parks designed with welcoming lawns and lush landscaping.  These tranquil escapes are perfect for reading, walking or spending time with family or friends.

Since founder, Bob Goodall, began building homes in 1983, Goodall Homes has gone on to build thousands of homes in numerous locations in the Greater Nashville area, including Gallatin, Hendersonville, Goodlettsville, Nashville, Lebanon, Mount Juliet, Franklin, and Thompson’s Station. Goodall Homes has established itself as one of the fastest growing and most respected home builders in Tennessee.  Locally owned and operated, Goodall Homes offers development, building and real estate sales services all under one roof.

Recent honors speak to their success across all three areas: In 2011, Goodall Homes received the National Housing Quality Bronze Award, sponsored by the National Association of Home Builders; was ranked the third-fastest-growing company in the Nashville Business Journal’s annual list of 25 Fastest-Growing Private Companies; and was honored with the publication’s Best in Business Award for 2011. And despite their rapid growth, giving back to the community remains a top priority: In 2012, Goodall Homes co-sponsored Operation Finally Home, a nonprofit program in which a mortgage-free home was built and delivered to an injured veteran.

Bob Goodall, President of Goodall Homes, said,  “The demographics of discriminating buyers are changing, they want luxury features but with little or no maintenance.  Several homeowners in the Fairvue area are spending other seasons in different states and this is the perfect option for a second home.”

For more information, please click HERE.  Please register online to be added to our VIP Wait List in order to receive the most recent information on pricing, availability, etc.”

Clopay® Garage Door Featured on DIY Network “Ice My House” Television Special

Clopay and Above and Beyond Garage Doors helped rapper turned home renovator Vanilla Ice transform an overgrown backyard into an urban oasis for a Queens, New York couple selected as the grand prize winners of the DIY Network’s “Ice My House” contest.

 

The makeover episode will air Tuesday, October 22 at 6 p.m. E/P on the DIY Network.

A few years ago the contest winners decided to purchase a fixer-upper in a neighborhood where they could be close to family. The couple started remodeling the inside, but with full-time careers they were running out of time and money to tackle the outside of the house. Winning the contest was a dream come true.

DIY and Vanilla Ice’s team of contractors spent 10 days upgrading the yard with items on the couple’s wish list including an outdoor kitchen, a pool and a gazebo. Clopay dealer Dennis Dubowski and his team also installed a Coachman Collection carriage house garage door as part of the $30,000 project.

The home’s detached garage is a prominent focal point of the backyard so it was important to upgrade the door to set the stage for the newly designed entertaining area. The carriage house design fits the architecture of the house much better than the original door. Most importantly, the homeowners are thrilled with the results.

To learn more about the Coachman Collection and see all of the design and finish options, visit /coachman.aspx.

For details about “Ice My House – Queens” visit http://www.diynetwork.com/the-vanilla-ice-project/ice-my-house-queens/index.html.

 

http:www.dixiedoorinc.com

IMAGINE your home reinvented.


 

Clopay is excited to announce that is has launched a new multimedia advertising campaign that will achieve more than 120 million impressions in 2013.  The imagine campaign has been developed to drive high-quality leads with powerful print and interactive ads that target motivated shoppers.

 

The imagine campaign shows homeowners how easy it is to dramatically reinvent the appearance of a home by selecting a Clopay garage door.  The “white space” on the home in the ad signifies a fresh start where homeowners can explore the possibilities.

The new magazine ad contains a Quick Response (QR) code that, when scanned with a smart phone, provides a link to a mobile-friendly interactive web page at http://www.imagine.clopay.com.  Here, consumers can view different styles of garage doors on sample homes to quickly see how a new Clopay door can completely rejuvenate a home.

Visitors may also link to the Clopay door Imagination System (D.I.S.) or choose to find a Clopay dealer.

The new imagine print ad will appear in the following popular consumer and industry trade publications:
House Beautiful
HGTV Magazine
Midwest Living
Good Housekeeping
This Old House
– Traditional Home
– DuJour
– Door & Access Systems
– International Door & Operator
– Professional Door Dealer

THE DIGITAL CAMPAIGN 

The digital imagine campaign is being promoted through powerful media companies including Scripps Networks (HGTV, Frontdoor, Curb Appeal), Haven Home (Bob Vila, Remodel-aholic, Remodeling guy)and others.  Clopay has partnered with HGTV for a total site immersion including a home page take-over, banner ads and “brandscapes” – large Clopay brand images that surround a website’s normal content.

Clopay brand promos also will be featured on the Curb Appeal TV show airing on HGTV.  (See promo video at https://vimeo.com/69079627.)

The imagine banner ads let viewers change the look of a home by selecting various Clopay door styles.  Then, once a consumer has visited the website, a retargeting ad will be served to them later, to remind them to find a Clopay dealer to begin their home transformation.

 

 

IDAExpo 2013 Exhibitor Hospitality Concert: Lorrie Morgan to Headline IDAExpo Concert

Country and western singing star Lorrie Morgan will be the headliner for a spectacular concert to be conducted Friday evening, May 10, during the 2013 IDAExpo.  It will be an evening filled with music, food, beverges, games and fun for IDAExpo attendees.

Lorrie Morgan is not only a singer, but also a songwriter and worldwide entertainer on the performing and theatrical stage.  As a songstress she has sold more than six million records and received four Female Vocalists of the Year awards.  Her duet partners have included the likes of Frank Sinatra, Johnny Mathis, Andy Williams and The Beach Boys.  She’s appeared on Broadway and abroad.

And, on May 10, Lorrie Morgan will perform for IDAExpo registered attendees and exhibitors.  you won’t want to miss this special concert!

 

How to Get the Most from the 2013 IDAEXPO.

“Seeing friends, networking, enjoying the social activities and scheduling a  working vacation are all good reasons that many door dealers attend the IDAExpo.  But, they should be viewed more as pleasant parts of an annual opportunity to invest in one’s own company, supplemental to the business side of the event.

Simply stated, if you aren’t generating more business and enhancing your company’s profitability following the IDAExpo, you aren’t doing it right!

In addition to the networking, golfing, bike riding, motivating, dining, and dancing, there are two main components to the IDAExpo that are all about your business.  The first is education.  IDA devotes two full days each year for IDEA-produced seminars aimed at making a difference in the day-to-day lives of door dealers and their employees.  The second is the showcasing of products, also given two days, for attendees to discover new opportunities in the market.

Let’s first get two common myth about the IDAExpo out of the way:
– Myth #1 – The seminars are the same each year.
– Reality – No, they’re not!

A small number of topics are repeated from year-to-year, but not many, and only when they remain timely in the industry.  Most of the sessions are new, even if some of the presenters are the same.  When seminars are repeated, it is to accommodate dealers who attend ever other year, typically based on geographical location, and for those who attend each year, but often have to choose which seminars they can attend, and may want to learn from one they missed the previous year.  Each year, IDEA evaluates the market and seeks to determine what matters most to door dealers, at that time, and then produces seminars aimed at helping dealers address those challenges.  This changes each year, and a closer look at the workshop descriptions will clearly reveal this reality.

Additionally, sessions such as the Annual Economic Forecast presented by John Zoller and David Bowen, are new each year, based on data gathered during the course of the year, even if the title remains the same.

Myth #2 – There is nothing new on the exhibit hall floor.
Reality – Oh, yes there is!

The vast majority of industry manufacturers and suppliers who invest significant resources to display their products at the IDAExpo do so to display products and services that are in demand and which can bring new sales opportunities to the customers, both existing and new.  Very few exhibitors display the same products, without variation, from year-to-year.  Even those whose displays don’t show apparent remarkable change have new products to share with dealers.

Whether you are a frequent or infrequent IDAExpo attendee, you can turn the IDAExpo into a profit-driven event for your business, by following some basic steps.

– Plan ahead.  Review the IDAExpo schedule and identify the educational sessions that matter most to your business.  The schedule is aimed at ensuring there is something for everyone during each time slot throughout the two educational days.  Sometimes this means attendees must make choices, but pre-planning can help you maximize the benefit you receive from your educational journey.

– Bring people with you, and then split up.  This can resolve the dilemma just mentioned about having to make choices during the educational sessions.  There is cost associated with each attendee, and we understand that.  But remember, the purpose of the IDAExpo is to help dealers succeed, and if that means a modest investment in your company’s performance, it can generate a nice educational return.  Determine which of you will attend which seminars and then plan to sit down and share that information with one another afterwards.

– Bring your technicians.  We know you can’t bring them all, but most dealers have one or more technicians who lead by example.  They are the people who carry your reputation forth in the market each day.  If you are committed to professionalism – and the IDAExpo attendees certainly represented the professional side of the dealer market – then it’s important that every member of your team share that philosophy.  Giving them the opportunity to learn and gain a better sense of the broader industry will further advance the image you work so hard to embed in your company’s brand.

– Enroll your technicians in an IDEA certification course or two, and schedule their testing during the event.  The credentialing, alone, gives you more horsepower in the market by promoting your use of trained and certified technicians.  This year, for example, IDEA is producing a two-day training course on rolling steel doors, including rolling steel fire doors, and then offering both certification exams as an option at the conclusion of the second day.  Take advantage of these opportunities and watch your work force elevate themselves to the highest levels of performance and professionalism.

– Have a results-based plan for what you will derive from the educational programming.  If you are seeking to increase market share, there is a diversity of powerful sales seminars scheduled to help you accomplish that objective.  If you are seeking higher profitability through efficiency and management actions, there are sessions to help you learn from others, and which will inspired confidence in your willingness to make critical changes in your operations.  Determine your business objectives, and then attend the seminars that best fit your desired outcome.

– Spend tow days in the exhibit hall.  This is the one opportunity you have each year to conduct your own market research.  If you were to outsource such a venture, it would cost you far more than the expense of attending the IDAExpo.  By conclusion of the show on Saturday, you should leave with a clearer sense of what’s taking shape in the marketplace, what’s available to you and how you can best meet the needs and desires of your customers.

– Talk to the exhibitors.  Ask them “What’s new this year?”  By doing so, you’ll never leave saying “It’s the same products every year.”  New products and opportunities for your company may or may not be evident by waving a cursory glance at the displays at your steadily move from aisle to aisle.  The exhibitors have expert personnel on their company’s products on hand to tell you what’s new.  Ask them, and you’ll be amazed at how many new opportunities you can find in the exhibit hall.

– Don’t be afraid of the sales people.  The exhibitor personnel at the IDAExpo know their products, they understand the needs of door dealers, and they are experts at matching the two.  Not every exhibitor is going to meet the needs of every dealer, and many in fact, represent your competition.  But, by stopping to visit and ask questions of the exhibitors, you will learn more in your market research.  They won’t bite, and they won’t try to hard sell you.  They, too, are professionals just like you.

By taking the time and effort to utilize the opportunities available to you, your company can and should expect a measurable return on your IDAExpo investment.  If you take these approaches during the Nashville event, you’ll see the IDAExpo in a new light, and it will make all the fun that goes on at the show even more enjoyable.”

– Article by Todd Thomas.  Taken from the 2013 IDAExpo issue of “International Door and Operator Industry”.

2013 Technology and Design Trends: Quality, convenience, and curb appeal

“Whether it be the typical steel garage door or a fancier carriage house-style consumers are seeking, garage door dealers find keeping up with the trends and developments in the industry is crucial to operating a successful door dealership.

The right garage door not only makes a statement, but is an investment that adds value to a home.  This is backed by data from the annual Cost Vs. Value Report from “Remodeling” magazine.  For three years in a row, the study has shown installing a new garage door offers homeowners a big return on their investment.

So it’s no surprise homeowners are upgrading their garage doors, operators and even gate entry systems for better-performing and better-looking doors and door systems.  Staying on top of these trends puts door dealers ahead of the curve and can bring in bigger revenue.

Material Choices Offer Improved Design Options
When it comes to garage door design, the carriage house door has been and still is a highly desired look due to its distinctive style.  Carriage house garage doors remain a popular choice for homeowners and builders looking to add character and differentiate their homes.  The versatility in designs makes this look suitable for a wide range of architectural styles.  Carriage house doors are available in wood, fiberglass and steel, along with various colors and stains, large windows and decorative hardware.  This flexibility allows homeowners who don’t want a traditional wood carriage house door to choose a less expensive material, such as steel, that also requires less maintenance.  Many consumers are looking for a door that looks like swing-open stable doors, but have the convenience of a sectional garage door.

While traditional wood carriage house doors are preferred by some homeowners, most opt for steel faux-wood carriage house doors.  The faux-wood garage doors are more affordable and require much less maintenance than a real wood door while still giving homeowners the look they desire.  Low maintenance, faux-wood doors have surged in popularity over the years.

Since homeowners are staying in their homes longer and are investing remodeling dollars in improvements that reflect personal style and taste, decorative hardware and color options have increasingly become an important part of ever door manufacturer’s product line.  Increased colors, decorative hardware and window options give them more ways to realize their vision.  Consumers enjoy having more options so they personalize their new doors to match their home, whether that’s by color selection or hardware design preference.

Insulation Beefs Up Door Durability
Although curb appeal is an important factor when it comes to choosing a garage door, long-term durability is also a consideration.  In fact, garage door insulation is climbing the ranks in importance, and not just for climate-extreme locations.  Door dealers are finding a better insulated door not only helps regulate the temperature inside the garage, but can also increase the door’s durability and reduce outside noise.  Some qualities of an insulated door include strength and durability, higher R-value for improved living comfort, energy efficiency in both warm and cold climates, and quieter operation.

Wanted: Quiet, Reliable Garage Door Openers
While homeowners tend to pick a garage door based on style, choosing a garage door opener is all about performance.  With smartphone capabilities and changes in technology and safety features, homeowners are looking for garage door operators that don’t just meet their needs but exceed their expectations.

Door dealers agree that among the features most important to homeowners looking to replace or upgrade a garage door operator, quietness is a top priority.  Door dealers typically install belt-drive operators to ensure quiet function.  Quiet operation is very desirable, especially when a garage door operator is beneath bedrooms where loud systems can wake up the house any time someone is coming or going.  Quiet operation is achieved through smooth-start and soft-stop functionality, which significantly reduces noise when opening and closing.

Battery backup systems are also an important feature for homeowners.  As more and more customers rely on their garage door as the main entranceway into the home, it’s important to have a built-in battery backup in case of a power failure.

While the battery backup system is not a new technology, it has become more efficient in recent years.  With severe weather and more frequent power outages, homeowners simply don’t want to risk not having access to the garage, so backup power supplies are in demand.

Openers Interact With Mobile Technology
With smartphones leading the way in consumer connectivity, it’s no surprise homeowners are also seeking garage door operators that can be controlled via technology.  Over the past couple of years, a number of access-control manufactures have added mobile functionality to their garage door openers.  This new technology allows homeowners to open or close a garage door through an app on their cell phone.

While garage door dealers agree smartphone technology is gaining popularity, the demand is not as high as expected.  They’ve been around for about a year, but they’re just gaining popularity in the last few months.  Improved technologies and expanded capabilities for garage door operators are on the horizon, which could lead to greater interest from homeowners.

In addition to controlling the garage door, some operators can also act as a base for whole-home automation.  Called “smarthome” technology, homeowners can seamlessly integrate several devices in the home, such as lights and other connected devices, through the garage door opener, which can then be controlled via a smartphone or computer.  From inside the house, the ability to integrate with security, access control and other systems offers a wealth of potential.  With each system networked to a central control unit, the door operator can act as a trigger, so when’s its opened, the lights turn on, the heat goes up, even a surveillance camera can be enabled.

While there’s some consumer demand for smartphone capabilities and similar technology, many homeowners seems to be satisfied with a visor transmitter for the car and an illuminated wall station in the garage.  As smarthome technology comes down in price and more garage door operators connect into a home’s network, we’ll definitely see increased demand and better control options.

Technology advancements in garage door openers are also leading to safer products.  Some of the functionality can literally be life-saving.  For instance, a garage door operator can be connected to a carbon-monoxide sensor and programmed to open automatically when unsafe levels are reached.

From smartphone technology to battery backup to a whole-home automation, the garage door opener’s role is evolving.  The standard has changed.  It’s not just a chain drive or a screw drive anymore.  It’s belt drive, it’s battery backup, it’s all these bells and whistles.  You’re able to turn your lights on in your house with your smartphone via your garage door opener.  There are just so many little gadgets that come with the motors now.”

– Article by Rachel Adams from the “Professional Door Dealer” magazine, May/June 2013 issue.

Dixie Door – Clopay Master Authorized Dealer for Middle Tennessee and Southern Kentucky

Just this past week, Dixie Door was presented with an award recognizing us for exceptional sales and service by our garage door manufacturer, Clopay.  We are proud to display this award, proud to be the continued Clopay Master Authorized Dealer, and proud to service Middle Tennessee and Southern Kentucky with quality garage doors and exceptional service!