IMAGINE your home reinvented.


Clopay is excited to announce that is has launched a new multimedia advertising campaign that will achieve more than 120 million impressions in 2013.  The imagine campaign has been developed to drive high-quality leads with powerful print and interactive ads that target motivated shoppers.


The imagine campaign shows homeowners how easy it is to dramatically reinvent the appearance of a home by selecting a Clopay garage door.  The “white space” on the home in the ad signifies a fresh start where homeowners can explore the possibilities.

The new magazine ad contains a Quick Response (QR) code that, when scanned with a smart phone, provides a link to a mobile-friendly interactive web page at  Here, consumers can view different styles of garage doors on sample homes to quickly see how a new Clopay door can completely rejuvenate a home.

Visitors may also link to the Clopay door Imagination System (D.I.S.) or choose to find a Clopay dealer.

The new imagine print ad will appear in the following popular consumer and industry trade publications:
House Beautiful
HGTV Magazine
Midwest Living
Good Housekeeping
This Old House
– Traditional Home
– DuJour
– Door & Access Systems
– International Door & Operator
– Professional Door Dealer


The digital imagine campaign is being promoted through powerful media companies including Scripps Networks (HGTV, Frontdoor, Curb Appeal), Haven Home (Bob Vila, Remodel-aholic, Remodeling guy)and others.  Clopay has partnered with HGTV for a total site immersion including a home page take-over, banner ads and “brandscapes” – large Clopay brand images that surround a website’s normal content.

Clopay brand promos also will be featured on the Curb Appeal TV show airing on HGTV.  (See promo video at

The imagine banner ads let viewers change the look of a home by selecting various Clopay door styles.  Then, once a consumer has visited the website, a retargeting ad will be served to them later, to remind them to find a Clopay dealer to begin their home transformation.