IMAGINE your home reinvented.


 

Clopay is excited to announce that is has launched a new multimedia advertising campaign that will achieve more than 120 million impressions in 2013.  The imagine campaign has been developed to drive high-quality leads with powerful print and interactive ads that target motivated shoppers.

 

The imagine campaign shows homeowners how easy it is to dramatically reinvent the appearance of a home by selecting a Clopay garage door.  The “white space” on the home in the ad signifies a fresh start where homeowners can explore the possibilities.

The new magazine ad contains a Quick Response (QR) code that, when scanned with a smart phone, provides a link to a mobile-friendly interactive web page at http://www.imagine.clopay.com.  Here, consumers can view different styles of garage doors on sample homes to quickly see how a new Clopay door can completely rejuvenate a home.

Visitors may also link to the Clopay door Imagination System (D.I.S.) or choose to find a Clopay dealer.

The new imagine print ad will appear in the following popular consumer and industry trade publications:
- House Beautiful
- HGTV Magazine
- Midwest Living
- Good Housekeeping
- This Old House
- Traditional Home
- DuJour
- Door & Access Systems
- International Door & Operator
- Professional Door Dealer

THE DIGITAL CAMPAIGN 

The digital imagine campaign is being promoted through powerful media companies including Scripps Networks (HGTV, Frontdoor, Curb Appeal), Haven Home (Bob Vila, Remodel-aholic, Remodeling guy)and others.  Clopay has partnered with HGTV for a total site immersion including a home page take-over, banner ads and “brandscapes” – large Clopay brand images that surround a website’s normal content.

Clopay brand promos also will be featured on the Curb Appeal TV show airing on HGTV.  (See promo video at https://vimeo.com/69079627.)

The imagine banner ads let viewers change the look of a home by selecting various Clopay door styles.  Then, once a consumer has visited the website, a retargeting ad will be served to them later, to remind them to find a Clopay dealer to begin their home transformation.