Clopay is excited to announce that is has launched a new multimedia advertising campaign that will achieve more than 120 million impressions in 2013. The imagine campaign has been developed to drive high-quality leads with powerful print and interactive ads that target motivated shoppers.
The imagine campaign shows homeowners how easy it is to dramatically reinvent the appearance of a home by selecting a Clopay garage door. The “white space” on the home in the ad signifies a fresh start where homeowners can explore the possibilities.
The new magazine ad contains a Quick Response (QR) code that, when scanned with a smart phone, provides a link to a mobile-friendly interactive web page at http://www.imagine.clopay.com. Here, consumers can view different styles of garage doors on sample homes to quickly see how a new Clopay door can completely rejuvenate a home.
Visitors may also link to the Clopay door Imagination System (D.I.S.) or choose to find a Clopay dealer.
The new imagine print ad will appear in the following popular consumer and industry trade publications:
– House Beautiful
– HGTV Magazine
– Midwest Living
– Good Housekeeping
– This Old House
– Traditional Home
– Door & Access Systems
– International Door & Operator
– Professional Door Dealer
THE DIGITAL CAMPAIGN
The digital imagine campaign is being promoted through powerful media companies including Scripps Networks (HGTV, Frontdoor, Curb Appeal), Haven Home (Bob Vila, Remodel-aholic, Remodeling guy)and others. Clopay has partnered with HGTV for a total site immersion including a home page take-over, banner ads and “brandscapes” – large Clopay brand images that surround a website’s normal content.
Clopay brand promos also will be featured on the Curb Appeal TV show airing on HGTV. (See promo video at https://vimeo.com/69079627.)
The imagine banner ads let viewers change the look of a home by selecting various Clopay door styles. Then, once a consumer has visited the website, a retargeting ad will be served to them later, to remind them to find a Clopay dealer to begin their home transformation.